How branding photos can help grow your business

If you follow a lot of small businesses on social media, you might notice that many of them have invested in personal branding photos for their business. Meaning, their posts, stories, and etc are made up of curated photos of them and their business. Gone are the days of downloading stock photos to fill you website - people want more. They want to know you and your business - as you see it. So even though it might seem uncomfortable to step in front of that camera solo, it’s one of the best things you can do for your business and here is why…

Fresh photos help make your brand and you - interchangeable.

At first, what your business offers is likely what draws a person to your page. If they are looking for toques and you sell toques, they are likely going to stumble across your business. But once you have someone interested in your business, you want to get them invested in your business. Become an advocate for your business. And in order to do that, they need to know more about the person or people behind it.

That’s where the connection is made.

They need to recognize the person AND the brand. Proper branding photos can help you do that. A branding photoshoot is the easiest way to create a bank of your own personal, on brand, professional stock photos - starring you. The heart of your business.

More personalize business photos can enhance your website and social media.

The first two places to use personal branding photos is your website and social media. Why? Because when people are searching for a product or service, there are two main places they look: google (leads to your website) and social media.

These two places tell your brand’s story the loudest. You want your purpose to be very clear.

With a branding photoshoot, you get to decide what pictures are taken to best describe your story. Exactly how you can utilize the pictures to show people what your business is really about.

A branding photoshoot is a fun way to show clients your personality.

As I mentioned above, you want your potential clients or customers to get to know the human behind the business. No better way to do that than through branding photos. These business photos are more than boring, stiff, old headshots - they are meant to be fun and creative. Your branding photos should show people who you are and express parts of your personality. This will help build likeness and trust with those interested in what your business has to offer.

At the end of the day, your business is wonderful. You have passion and drive and that will make your business successful. BUT personal branding photos can help enhance and elevate your business. To receive more information on branding session availability and upcoming mini sessions, join my mailing list. Link below.

Read more on what to bring with you to a lifestyle branding session!